Global.Localized.
Breaking more new ground in flooring than anyone else.
Carpet One Floor & Home’s continued success is driven by an entrepreneurial spirit, industry leading innovation and a steadfast commitment to superior customer service. Nobody in the flooring business sells and develops more innovative products and delivers more groundbreaking merchandising and marketing programs than Carpet One Floor & Home.
Carpet One Floor & Home members become better operators and their professional staff become better sales professionals through access to a complete package of business tools and services. From best-in-class operations modules and an in-house training university to state-of-the-art technology, including a complete Customer Relationship Management (CRM) strategy, Carpet One Floor & Home stores continue to lead the retail flooring industry.
Leveraging 1,000 locations with best-in-class marketing programs
A significant benefit of membership in Carpet One Floor & Home is the access to marketing programs and tools that would be out of reach for the typical local retailer. Carpet One Marketing continually drives traffic to local member retailers through the building of a national brand and the development of local programs to leverage that brand.
Unifying marketing efforts is a state of the art system for capturing and managing customer inquiries. Carpet One Floor & Home members each have a highly sophisticated, easy to managewebsite at their fingertips. Add on a world-class CRM system as well as e-commerce capabilities and you create a web presence that works for local stores and has the strength of a national brand.
Turning more leads into customers with the best consumer shopping experience
Destination: Carpet One Floor & Home (DC1), developed in collaboration with a team of worldrenowned store designers, delivers the ultimate shopper experience by showcasing proprietary products in a visually spectacular showroom designed to make the selection process simple and easy for today’s customer.
Central to DC1 and all Carpet One Floor & Home stores is the exclusive SelectAFloor system (SAF). This powerful selling system simplifies the shopping process by highlighting lifestyles and warranties in an easy-to-understand merchandising vehicle. SAF highlights product performance, including The Beautiful Guarantee. This industry-first guarantee promises customers who do not think their floors look beautiful will get a free replacement, including free labor, from the Carpet One Floor & Home member.
Hometown flooring experts capture more hometown business
Carpet One Floor & Home members provide their customers with both the character and exceptional quality of individually owned stores combined with established and highly prized national brands. This allows Carpet One Floor & Home to capture home town business and keep their future looking bright.