Global.Localized.
Breaking more new ground in flooring than anyone else.
Carpet One Floor & Home’s member stores have succeeded in large part due to their entrepreneurial spirit as well as their steadfast commitment to superior customer service. Nobody else in the flooring business develops more innovative products and delivers more groundbreaking merchandising and marketing programs than Carpet One Floor & Home®.
Driving more traffic with integrated marketing
By integrating all marketing efforts, Carpet One Floor & Home helps members reach their targeted customers in the most effective and cost-efficient manner. Members can put together an optimal media mix for their store in their market using traditional media along with a balanced blend of Web marketing, direct mail, email and new social media, including blogs and podcasts.
Closing more sales with an exclusive selling system
The name “Carpet One Floor & Home” has become synonymous with “industry first.” Nowhere is that more apparent than with Destination: Carpet One Floor & Home (DC1). Developed in collaboration with a team of world-renowned architects, DC1 delivers the ultimate shopper experience by showcasing proprietary products in a visually spectacular showroom designed to make the selection process simple and easy for today’s customer.
The centerpiece of DC1 and all Carpet One Floor & Home stores is the exclusive SelectAFloor system (SAF). This powerful and effective selling system simplifies the shopping process by highlighting lifestyles and warranties in an easy-to-understand merchandising vehicle. SAF displays enlighten customers on their options and feature exclusive products that offer the best value at the most competitive price.
In addition to their best-in-the-industry product warranties, all Carpet One Floor & Home members who feature Gold, Platinum and Titanium products have the backing of The Beautiful Guarantee. Carpet One Floor & Home members know floors, and as the flooring experts, they have the confidence to back products with The Beautiful Guarantee. This guarantee promises customers who do not think their floors look beautiful that they will get a free replacement, including free labor, from the Carpet One Floor & Home member.
To help store owners become better operators and their professional staff become better salespeople, Carpet One Floor & Home provides a complete package of business tools and services. From best-in-class operations modules and a remarkable training university to state-of-the-art technology and special assistance to help members establish their pricing, Carpet One Floor & Home stores continue to lead the retail flooring industry.
Capturing more hometown business
Carpet One Floor & Home expects to be firmly at the helm of a national consumer trend toward increased patronage of hometown businesses. The reason? Carpet One Floor & Home members provide their customers with both the character and exceptional quality of individually owned stores with established and highly prized national brands. This is why Carpet One Floor & Home’s future looks to be very bright indeed.