Global.Localized.
Creating ground-floor opportunities through innovative thinking.
You don’t become one of the fastest-growing retail stores in North America through wishful thinking. You do it through innovative thinking that translates efficiently into real and sustainable action, enabling member stores to thrive even during challenging economic times. You do it by staking out and defending new territory with products and services that differentiate. You do it by ensuring that your members’ voices are heard and by focusing on the customer in everything you do. Finally, you do it by providing exceptional marketing, training and products.
Flooring America®/Flooring Canada® stores are the beneficiaries of this kind of thinking and action and as such continue to maintain the high level of profitability necessary to aggressively pursue and grow market share.
So, while its core business remains residential floor replacement, Flooring America/Flooring Canada has branched out and achieved additional success through initiatives such as e-Commerce that target consumers.
Standing out for outstanding results
Two abilities characterize market leaders: doing the uncommon with exceptional skill and doing the common uncommonly well. Flooring America/Flooring Canada members do both while providing attractive, feature-rich programs.
Some of these valuable programs include expert design assistance via Home Emagination, Flooring America/Flooring Canada’s exclusive interactive design program; sales professional certification and a Star Service program; and advanced training courses available through Flooring America/Flooring Canada’s award-winning online university.
Furthermore, Flooring America and Flooring Canada members include guarantees on products and services for low-price, lifetime installation and 30-day replacement, as well as a Confidence Plus Warranty that gives customers a 60-day, no-questions-asked replacement option, labor and materials included.
Changing appearances changes minds
By providing the means to transform outdated showrooms into showplaces, Flooring America/Flooring Canada’s Vision initiative has continued to attract new customers for member stores. Recognized by Chain Store Age magazine as one of the industry’s most innovative design and customer experience solutions, Vision has clearly demonstrated the vital connection between environment and bottom line. In fact, some Vision-improved stores saw 22% increases in sales within the first year after renovations, not to mention spikes in market share and customer loyalty.
Looking forward with forward thinking
The highly successful Vision program will continue to play a central brand-building role for Flooring America/Flooring Canada, creating a snowball effect that will enlist more member locations in the future.
The commitment of significant dollars to operations improvement and Web-based customer initiatives will bolster productivity, especially in e-Commerce. A diversified marketing approach — encompassing print, broadcast and the Internet — will spur members’ market share.
Flooring America/Flooring Canada product lines will leverage the huge success of their signature brand collections. Green products, driven by growing consumer demand, will enjoy enhanced status within the Flooring America/Flooring Canada brand.
In short, Flooring America/Flooring Canada is moving forward with confidence and optimism.