Global.Localized.
Creating ground-floor opportunities through innovative thinking.
Innovative thinking that translates efficiently into real and sustainable action enables Flooring America®/Flooring Canada® member stores to thrive even during challenging economic times. They do this with products and services that differentiate. Flooring America/Flooring Canada keeps the customer top of mind in everything they do.
Flooring America/Flooring Canada stores benefit from award-winning marketing, training, and innovative products. Store owners and sales professionals are experts, trained in flooring and design to help customers find the perfect floor for the way they live.
Standing out for outstanding results
Two abilities characterize market leaders: doing the uncommon with exceptional skill and doing the common uncommonly well. Flooring America/Flooring Canada members do both while providing attractive, feature-rich programs.
Flooring America/Flooring Canada members benefit from an aggressive online marketing strategy, Customer Relationship Management technology, and state-of-the-art websites. Other programs include sales professional certification and a Star Service program; and advanced training courses available through Flooring America/Flooring Canada’s award-winning online university.
Furthermore, Flooring America/Flooring Canada members include guarantees on products and services for low-price, lifetime installation and 30-day replacement, as well as a Confidence Plus Warranty that gives customers a 60-day, no-questions-asked replacement option, labor and materials included. The Ultimate Confidence Guarantee rating system makes it easy for customers to identify the level that is right for them.
Changing appearances changes minds
Transforming showrooms into showplaces, Flooring America/Flooring Canada’s Vision initiative has continued to attract new customers for member stores. Recognized by Chain Store Age magazine as one of the industry’s most innovative design and customer experience solutions, Vision has demonstrated the vital connection between environment and bottom line: participating stores saw increases in sales and customer loyalty within the first year after renovations.
Looking forward with forward thinking
Flooring America/Flooring Canada is moving forward with confidence and optimism. The commitment of significant dollars to operations improvement and web-based customer initiatives will bolster productivity. A diversified marketing approach — encompassing print, broadcast and the Internet — will spur members’ market share.
Product lines will continue to leverage the success of signature brand collections, and green products will gain prominence within the Flooring America/Flooring Canada brand.