Global.Localized.
Lending the tools for success to independent mortgage bankers.
While the mortgage industry suffered one of its worst years ever in 2008, Lenders OneTM, the largest alliance of mortgage bankers in the United States, managed to have its best year ever in terms of membership growth and mortgage loan volume.
As an alliance of mortgage companies, Lenders One provides its members with programs, products and tools necessary to compete in a competitive marketplace. Its mortgage programs help member companies make more money on each loan they originate, while its buying programs help its member companies save money on every product they buy. In addition, Lenders One helps mortgage bankers compete by providing them with technology solutions, marketing and advertising programs, training solutions, networking opportunities and much, much more.
Follow the yellow brick road
In 2008, Lenders One developed a relationship with Warner Bros® to license the movie The Wizard of Oz. As one of the most recognizable movies in history, The Wizard of Oz is the ultimate movie licensing opportunity for a mortgage organization. Not only does it feature Dorothy and her quest to get home, but also the friends who helped her along the way. The campaign, titled “The Brains, the Courage and the Heart to Make Your Dreams Come True,” will help our members reach their target audiences and gain instant attention in their marketplaces by utilizing famous phrases such as “There’s no place like home.” Soon they will be generating more leads from customers and referral partners, and consumers will be following the yellow brick road to home ownership.
Gaining a competitive edge through proprietary services
Lenders One members enjoy the best of both worlds — the freedom to be nimble, independent, entrepreneurial entities and the security of being part of the nation’s ninth-largest retail loan production organization. Lenders One cooperative members gain a competitive advantage that enables them to compete on any playing field.
Leading the way through innovation
The entry of Lenders One into the retail mortgage market more than seven years ago was an innovation. And while imitators have sprung up, Lenders One is currently 500% larger than its closest competitor. The reasons for this high level of success are many:
- Lenders One is a professionally managed retail mortgage specialist whose affiliation with CCA Global Partners and access to a unique set of best practices put it in a category all its own.
- Having solid relationships with four of the six largest mortgage buyers and the largest mortgage products seller in the United States to provide members with terms and product options that are unsurpassed.
- Lenders One entered into one of the most innovative licensing relationships in the history of mortgage banking.
- Lenders One developed NAIMB, the National Alliance of Independent Mortgage Bankers, to advocate for members on relevant legislative matters, ensuring that members remain competitive.
Record membership growth
Hard work, combined with innovative thinking, pays off. Lenders One grew by more than 40% in 2008. In addition, while national mortgage volume was down, Lenders One’s national mortgage volume was up significantly. What’s more, indications are that membership will continue to grow, especially given the need for independents to band together in difficult times. Lenders One has the Brains, the Courage and the Heart to make its clients’ dreams come true!