Global.Localized.
Sprinting light years ahead of the competition.
Lighting OneTM didn’t get to be the largest independent specialty retailer in the United States by thinking of lighting as a commodity. It did so by creating a unique brand comprising more than 2,500 products, including more than four dozen collections, exclusive to Lighting One stores.
Today, Lighting One member showrooms, catering to both the commercial and retail trades, collectively sell roughly half a billion dollars annually of high-quality merchandise. Additionally, new strategies are in place to ensure that Lighting One continues to outpace industry service and growth standards.
Becoming a fixture for American consumers
Typically, consumers don’t think “brand name” when it comes to lighting. A light is a light. Lighting One is changing all that with Lighting One SELECT, a collection of more than three dozen acclaimed collections sold exclusively in Lighting One member showrooms.
Now, designers and consumers alike know that specifying a SELECT brand means they’re getting uncompromising quality. It also means that cooperative members are getting the best possible prices and rebates, extended payment terms, and reduced shipping costs — thanks to Lighting One’s solid manufacturer relationships. All of this translates to higher profits for member showrooms and better value for their customers.
Finding new ways to light the country
Recognizing that standing still today means falling behind later, Lighting One continuously introduces improvements and new strategies. These include:
- Launching 10 new SELECT collections, bringing the SELECT brand total to 41 exclusive collections
- Breaking into the Canadian market with its first Canadian member
- Joining the Green Select initiative to help promote environmental issues
- Introducing new Energy Star® products to the Lighting One core mix
- Developing a Hispanic marketing guidebook for its members
- Adding training modules to the Customer-Centered Selling System OnLine training courses
- Launching Second Chance Financing through national programs
- Creating a Consumer Advisory Council to survey consumer preferences while developing a targeted, robust customer database
- Developing a new, professionally designed 288-page consumer catalog as well as a stylish 64-page SELECT-only Magalog
Charging ahead at light speed
Lighting One will not rest on its laurels. The coming year will see advancements in e-Commerce. New cross-marketing initiatives will launch, as will further programs to drive membership. Regional meetings and a convention will provide members with new strategies and tools for personal and business growth as well as marketing opportunities. Lighting One’s goal, therefore, is to grow its position in the industry.