Global.Localized.
Restoring total confidence in the vastly under served wood floor restoration market.
With many billions of square feet of installed hardwood in the United States, the opportunity for a professional and strategic floor refinishing initiative is intriguing, to say the least. Magnus Anderson Master Floor Refinishers™, a select and rapidly expanding group of licensees of CCA Global, has seized this opportunity in a major way.
Catering to the mid-to-high-end market, Magnus Anderson provides unmatched home care products and services for consumers and businesses seeking single-room to complete-home floor refinishing — all done with maximum efficiency and virtually no disruption.
Taking a systematic approach where none had existed
Granted, floor refinishing generally happens long after a floor sale is made. But that’s no reason to treat it as an afterthought, as that was the case before the arrival of Magnus Anderson. Today, Magnus Anderson’s highly professional and disciplined approach to the refinishing market is restoring consumer confidence and winning new business as fast as it is restoring floors. And as the hard-surface market continues to grow, so too does the market for refinishing.
Offering just what the market needs, the way it wants it
To say that the Magnus Anderson approach is an idea whose time has come would be a major understatement. Today’s consumers want “green.” Magnus Anderson delivers this with a line of water-based products with attractive finishing treatments that are virtually odorless. Plus, all Magnus Anderson’s equipment is environmentally compliant.
Consumers, more protective than ever of their dwindling free time, also want hassle-free professional services. Magnus Anderson licensees offer refinishing with minimal lifestyle impact. Magnus Anderson equipment makes sanding nearly dust free. This means virtually no cleanup by consumers after the project. And customers can typically walk on their restored floors in stocking feet within two hours.
It gets better. Magnus Anderson licensees are able to offer “pay later” credit programs, a 20-year no-dulling warranty; and a home care line for ongoing maintenance by the homeowner.
Creating top performance through top-of-mind communications
Promoting its unique refinishing approach through an integrated program of PR, advertising and direct mail, Magnus Anderson has created both buzz and tangible results. Key to this strategy is the recruiting of quality licensees — an effort that is expected to see the number climb rapidly.
Many factors make for exciting prospects for Magnus Anderson, including the highest quality proprietary products, skilled craftsmen, guaranteed dust-free refinishing, quick turnaround with minimal disruption to lifestyle and a comprehensive “green” process.
Considering the multibillion-dollar marketplace of new customers wishing to refinish their aging hardwood floors, plus the multitude of customers who want newly installed hardwood, the outlook for Magnus Anderson is extremely positive.