Global.Localized.
Opening doors for trade professionals with intelligence and power.
With 140 showrooms throughout North America dedicated exclusively to the wholesale flooring needs of trade professionals, ProSource® has the network and the savvy to help drive sales and elevate customer satisfaction to unprecedented levels. Today, 295,000 members of ProSource’s closed showrooms are benefiting from exclusive access to an unmatched selection of floor coverings and service in the building, remodeling, design and installation trade.
Fostering growth with a two-pronged approach
Deeply committed to the success of its showrooms, ProSource provides each location with an integrated system of database marketing, training, buying, merchandising and operations support. This comprehensive support helps showrooms build traffic, expand their member bases, grab a higher percentage of member business and improve showroom performance. At the same time, ProSource is dedicated to the development and implementation of policies and programs that increase franchisee profits. This double-barreled approach to growth has helped make ProSource a market leader.
Offering trade professionals a showroom of their own
An exclusive focus on the needs of trade professionals has enabled ProSource, through its locations, to become the largest trade-only wholesale flooring source in North America. The best possible merchandise, backed by the industry’s best support system, is what makes ProSource unique. It’s why trade professionals think of ProSource stores as an extension of their businesses, as a showroom and showcase of the highest quality flooring at the best prices.
Making the best better
ProSource’s multidimensional web marketing strategy began with the launch of ProSourceFloors.com. This Web site features, among other enhancements, paid Internet advertising to generate leads for showrooms. Now they have integrated their web marketing with email and direct marketing using a custom-build, customer relationship management (CRM) system that puts powerful customer information in the hands of showroom managers and staff. ProSource provides showrooms with enhanced staff recruiting, hiring and retention assistance. It has opened new sales channels with national companies that purchase flooring, such as HomeVestors of America, Inc. and Decorating Den. Advisory councils and showroom feedback continue to provide valuable input for the development of new programs to improve sales and profitability.
Finding new challenges and new ways to grow
Always moving forward, ProSource has recently launched a new merchandising and price tag system to enhance their price leading wholesale edge. They are also testing the addition of kitchen and bath cabinets to their product line. Their trade professional customers have welcomed the addition, and incremental sales volume is being generated. The bottom line: ProSource will continue to solidify its position as the leading supplier of wholesale floor coverings for trade professionals.