Global.Localized.
Opening doors for trade professionals with intelligence and power.
With more than 160 franchisees throughout North America dedicated exclusively to the wholesale flooring needs of trade professionals, ProSource® has the network, the savvy and the financial clout to help drive sales and elevate customer satisfaction to unprecedented levels. Today, more than 295,000 members of ProSource franchisees’ closed showrooms are benefiting from exclusive access to an unmatched selection of floor coverings and service in the building, remodeling, design and installation trade.
Fostering growth with a two-pronged approach
Deeply committed to the success of its franchisees, ProSource provides franchisees with an integrated system of database marketing, training, buying, merchandising and operations support. This comprehensive support helps franchisees build traffic, expand their member bases, grab a higher percentage of member business and improve showroom performance. At the same time, ProSource is dedicated to the development and implementation of policies and programs that increase its franchisees’ profits. This double-barreled approach to growth has helped make ProSource a market leader.
Offering trade professionals a showroom of their own
An exclusive focus on the needs of trade professionals has enabled ProSource, through its franchisees, to become the largest trade-only wholesale flooring source in North America. The best possible merchandise, backed by the industry’s best support system, is what makes ProSource unique. It’s why trade professionals think of ProSource stores as an extension of their businesses, as a showroom and showcase of the highest quality flooring at the best prices.
Making the best better
ProSource is currently testing transactional e-Commerce and plans to make this available to all franchisees in 2009. ProSource’s multidimensional e-Commerce strategy began with the launch of ProSourceFloors.com. This Web site features, among other enhancements, paid Internet advertising to generate leads for showrooms.
ProSource now provides franchisees with enhanced staff recruiting, hiring and retention assistance. It has opened new sales channels with national companies that purchase flooring, such as HomeVestors of America, Inc. Advisory councils and franchise-wide showroom feedback continue to provide valuable input for the development of new programs to improve sales and profitability.
Finding new challenges and new ways to grow
Always moving forward, ProSource plans to launch a number of initiatives to accelerate growth. ProSource will soon offer a “sundries and supplies” line to complement current showroom products. New sales and marketing programs are in the works and innovative technologies will be introduced. There will be new product and merchandising activities, national account recruitment and enhanced best practices training for showroom owners and staff.
The bottom line: ProSource will continue to solidify its position as the leading supplier of wholesale floor coverings for trade professionals.