Opening doors for trade professionals with intelligence and power.
With 135 showrooms throughout North America dedicated exclusively to the wholesale flooring needs of trade professionals, ProSource® has the network and the savvy to help drive sales and elevate customer satisfaction to unprecedented levels. Today, 310,000 ProSource trade professional members from the building, remodeling, design and installation industries are benefiting from exclusive access to an unrivaled product selection and floorcovering expertise.
FOSTERING GROWTH WITH A TWO-PRONGED APPROACH
Deeply committed to the success of its franchisees’ showrooms, ProSource provides each location with an integrated system of database and offline and online marketing, training, buying, merchandising and operations support. This comprehensive support helps showrooms build traffic, expand their member bases and grab a higher percentage of member business to improve showroom performance. At the same time, ProSource is dedicated to the development and implementation of policies and programs that increase its locations’ profits. This double-barreled approach to growth has helped make ProSource a
OFFERING TRADE PROFESSIONALS A SHOWROOM OF THEIR OWN
An exclusive focus on the needs of trade professionals has enabled ProSource, through its locations, to become the largest trade-only wholesale flooring source in North America. The best possible merchandise, backed by the industry’s best support system, is what makes ProSource unique. It’s why trade professionals think of ProSource as an extension of their businesses, as a showroom and showcase of the highest quality flooring at the guaranteed lowest wholesale prices.
MAKING THE BEST BETTER
ProSource’s multidimensional web marketing strategy began with the launch of ProSourceFloors.com. This website is supported by paid Internet advertising to generate leads for showrooms. It also has the largest flooring product catalog in the world. ProSource has integrated web marketing with email and direct marketing using a custom built Customer Relationship Management (CRM) system that puts powerful customer information in the hands of showroom managers and staff. They are also leveraging social media to foster showroom-member relationships and grow frequency of purchase.
FINDING NEW WAYS TO GROW
Many of our showrooms are now offering Kitchen and Bath countertops and cabinets, and have achieved significant and profitable growth. ProSource is now beginning to expand this program system-wide.
At the same time, ProSource looks to grow the total number of showroom units in the system through innovative financial support to qualified owners.
Finally, trade pro business is coming back and ProSource is taking share from competitors. To firm up its position of strength in the marketplace, ProSource is focused on refining its core strategy: good hiring to solidify a showroom’s opportunity for success; new marketing tactics to touch more trade professionals; and enhanced training devoted to developing the strength and leadership of showroom managers.
The bottom line: ProSource will continue to hold firm its position as the leading supplier of wholesale floorcoverings for trade professionals.