Global.Localized.
Striving to be the best area rug supplier in any area.
Rug Decor® is riding a wave. Capitalizing on the growing popularity of hardwood and the accompanying desire to discover the perfect accents, the Rug Decor franchise is rapidly pushing ahead to the front of the burgeoning specialty area rug industry.
Looking down is looking up as never before
Rug Decor has elevated area rug sales to an art form. Start with a broad range of private branded goods blended with all the industry’s premier rug brands, available in virtually every conceivable style and color. Then add in the franchisee’s “Lowest Price Guarantee,” and you’ll see some powerful buying incentives.
A unique merchandising model ensures that franchisees have a structured core of solid products as a foundation and then builds in tools that allow them to highlight specific collections according to local market preferences. It also helps that Rug Decor’s merchandising tools include an easy tagging system for retail, sale and Power Buy tickets.
The benefits of going by the book
Going by the book may not sound like a radical strategy for success. However, that all depends on who wrote the book. Leaving as little as possible to chance, Rug Decor has created a complete Operations Manual for franchisees that offers a comprehensive “how-to” for a time-tested and proven operating model. Included with the items in this manual is a Marketing Card toolkit to help create cross-selling opportunities with other retailers.
Creating an unforgettable customer experience
Whether the customer is looking to purchase a rug that costs $5 or $5,000, Rug Decor’s franchisees are 100% committed to making that experience unforgettable. In pursuit of the holy grail of customer service, Rug Decor franchisees offer highly experienced and talented sales professionals who know how to engage customers in ways that determine precise preferences, inspire confidence and encourage repeat business — all the while delivering tremendous selection from literally thousands of high-quality rugs.
In addition, Rug Decor franchisees leverage merchandising tools that result in a buyer-friendly environment, simultaneously boosting customer satisfaction and sales.
Fostering sales by association
Offering certain products in tandem is a proven way to multiply revenues. With this in mind, Rug Decor began developing new stores in combination with furniture. This piggyback strategy involves locating Rug Decor franchise stores within, next to or near furniture stores. Early returns are looking very good.
A marriage made in cyberspace
While successful initiatives will continue to expand, Rug Decor also has revamped and relaunched its consumer Web site, marrying in-store and online shopping into one seamless and even more gratifying customer experience. Clearly, the number of areas in the home for area rugs continues to proliferate at high speed.