Global.Localized.
Leveling the playing field for specialty bike stores.
Bicycling is a big business in the United States. And as more and more people make the leap from health consciousness to healthy action, the number of cycling devotees grows.
Industry dynamics make it difficult for bike retailers to be profitable. The good news is that The Bike Cooperative™ (TBC) levels the playing field for progressive retailers by leveraging economies of scale with a broad range of service providers.
With TBC behind them, specialty retailers have access to the most innovative cost-saving, marketing and training programs in the industry — everything they need to run their businesses smarter and easier.
As a result, The Bike Cooperative’s nearly 300 independent member stores enhance productivity, seize opportunities, improve profitability and reach their goals as never before.
Special treatment for specialty stores
TBC member retailers enjoy industry-best savings on a broad array of operational needs and services engineered through the combined buying power of all CCA Global retailers. TBC members also receive stock ownership and earn extra rebate dollars on products purchased through preferred suppliers.
TBC offers innovative and creative marketing programs to help retailers build their own unique brands in a crowded marketplace. Members have the option to map out an entire year of advertising in one session, maximizing both their planning time and promotional budgets. Members also use TBC’s Ride Club technology to manage a customer loyalty program uniquely configured for their individual stores.
Powerful training programs deliver practical and profitable results, enabling members to raise sales revenue through better-trained sales staff. Managers and owners profit from direct access to TBC store management experts.
Members also reap the considerable benefits of TBC partnerships with an impressive array of preferred suppliers and partners. Either collectively or individually, retailers can now offer their customers products and services at a level that their competitors cannot.
Multiple initiatives to bolster growth
The Bike Cooperative’s aggressive plans in the coming year are the following:
- Continue to add smart and progressive retailers to its membership
- Grow the network of strategic partnerships with preferred suppliers
- Expand offerings to include new savings programs for retailers
- Enhance customer after-sale bike support and communication options