Global.Localized.
Leveling the playing field for specialty bike stores.
Bicycling is a $5-billion business in the United States. And as more and more people make the leap from health consciousness to healthy action, the number of cycling devotees grows.
Industry dynamics make it difficult for independent bike retailers to be profitable. The good news is that The Bike Cooperative® (TBC) levels the playing field for progressive retailers by leveraging economies of scale with a broad range of service providers.
With TBC behind them, specialty retailers have access to the most innovative cost-saving, marketing and training programs in the industry — everything they need to run their businesses smarter and easier.
As a result, The Bike Cooperative’s nearly 300 independent member stores enhance productivity, seize opportunities, improve profitability and reach their goals.
Special treatment for specialty stores
TBC member retailers enjoy industry-best savings on a broad array of operational needs and services engineered through the combined buying power of all CCA Global retailers. Members reap the considerable benefits of TBC partnerships to offer their customers products and services at a level that their competitors cannot. TBC members receive extra rebate dollars on products purchased through more than 20 preferred suppliers.
TBC offers a broad range of marketing programs to help retailers build their own unique brands in a crowded marketplace, including options for direct mail, email, and social media. Members even have the option to map out an entire year of advertising in one session, maximizing both their planning time and promotional budgets. Members use TBC’s Ride Club customer loyalty program to send out customer communications and rewards uniquely configured for their individual stores.
TBC is also helping retailers increase their margins and profit through the development of private label parts, accessories, and bikes under the COBO brand. By working directly with partner suppliers, the co-op can deliver high-quality cycling products to member retailers at a lower cost.
Powerful training programs deliver practical and profitable results, enabling members to raise sales revenue through better-trained sales staff. Managers and owners profit from direct access to TBC’s storemanagement experts.
Multiple initiatives to bolser growth
The Bike Cooperative’s plans include the following:
- Add industry-leading suppliers to TBC’s family of strategic partners
- Explore new categories for expansion of the private label program
- Continue to add smart and progressive retailers to its membership
- Launch an e-commerce website exclusively for TBC retailers