Second annual independent retailer-focused social media and digital conference

Key brands from CCA Global Partners including Flooring America, Flooring Canada, International Design Guild and The Floor Trader to host Building Buzz, the second annual independent retailer-focused social media and digital conference, July 11-13, at the Gaylord Texan Resort & Convention Center in Dallas, TX.  

Featuring a powerhouse lineup of leading social media and marketing experts from North America, Building Buzz will help independent retailers understand what they can do to make their brands be seen and be heard in local markets. At the conference, members will learn how to supplement the social and digital programs provided through the coop, such as FAST, a proprietary local social media syndication platform and G1, their Google search and SEO platform. They will learn how to post, tweet, pin and snap their way to a larger and more effective social media presence on a local level. 

According to Frank Chiera, Senior Vice President of Marketing & Advertising for Flooring America, Flooring Canada International Design Guild, and The Floor Trader Group, “We’ve tapped into some of the best minds in marketing and social media to speak at Building Buzz and to share their expert insight on strong and effective marketing and social media programs that will elevate our members’ businesses.  ” 

Digital Marketing and social media guru, Brian Carter will deliver the keynote presentation on using digital and social marketing to boost profits for growth-minded businesses. Best selling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle, Carter has developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500. 

Marketing and social media gurus who are paving the way in the industry will speak on topics from “Being Pretty & Profitable on Pinterest” to “Amp Up Social: Getting Big Results from Small Spends” and much more. Emmy® Award winning designer Mark Brunetz and HGTV's 'Design Star' winner Jen Bertrand discuss how to boost business through community and charitable partnerships as well as share design insight on how to WOW customers with the latest color and design trends. This year for the first time, designer Lonni Paul, will be joining us and giving a presentation on “High-End Design on a Dime”, where she will share insight on helping your customers to create a space that looks expensive and is easy on the budget does not have to be out of reach.

Chiera adds, “We strive to always be one step ahead of the competition and no other cooperative offers its members a dedicated social and digital media conference that delivers thoughtful and actionable strategies that can be applied to their businesses immediately to maximize sales and drive growth.”  

For more information on Flooring America/Flooring Canada, visit www.flooringamerica.com or http://www.flooringcanada.ca. Become a fan on Facebook and follow us @FlooringAmerica or @FlooringCanada.

About Flooring America and Flooring Canada

Flooring America and Flooring Canada are divisions of CCA Global Partners the nation’s largest floor covering cooperative. With more than 500 independent, locally owned flooring retailers, Flooring America’s member stores work hard every day to become the most recommended flooring stores in North America. Flooring America’s independent retailers strive to make customers deliriously happy by guiding, advising and finding the right floor to make homes beautiful. We are the flooring store where friends send friends for their new floors.