Parts and accessories heavyweight Serfas is the latest brand to join The Bike Cooperative’s growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded parts and accessories product.

Bike Cooperative supplier relations manager Bill Heins said, “Adding a very strong brand like Serfas as a new preferred supplier partner is a big win for our member retailers.  At the same time, The Bike Cooperative is looking forward to helping grow the business of a brand that has a long history of supporting the IBD.”

 Brent House, Serfas’ national sales manager, added, “We are very excited to both open new doors and deepen current-dealer discounts with the industry-respected members of The Bike Cooperative. As we broaden our product assortment with the introduction of an exciting new lineup of lights, launching this new relationship with The Bike Co-op while simultaneously bringing ground-breaking new lights to the market is perfect timing.  It’s the ultimate win/win scenario for everyone!”    

About The Bike Cooperative

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, and comprehensive advertising services.  For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.

About Serfas

Serfas is dedicated to making high-quality bicycle part and accessory items at a tremendous value to consumers, offering the best margins and customer service to its dealers for over two decades. For more information call 1-800-424-0047 or visit www.serfas.com.