Women’s cycling apparel company Moxie Cycling Co. has joined The Bike Cooperative as a supplier partner of the retailer-owned co-op.  The newest addition to The Bike Cooperative’s growing network of supplier partners, Moxie will pay rebate on all Bike Co-op members’ purchases of       Moxie’s clothing line-up, including jerseys, skirts and jackets.

Moxie co-founder Brooke Wissler said, “Partnering with The Bike Cooperative gives us a great opportunity to grow our base of quality independent bike retailers. At the same time, we feel we can help Co-op members attract more female customers with products designed specifically for women’s unique needs.  We’re confident it will be a win-win for both Moxie and The Bike Cooperative’s members.”

Carl Michelakos, vice president of operations for The Bike Cooperative added, “Members have been telling us they wanted Moxie as a supplier partner because Moxie makes clothing that addresses a major need in the market – stylish apparel for women who don’t want to sacrifice performance or comfort.”

Bike Cooperative vice president of marketing Tim Leaver said, “Brooke and her team have created a unique brand story that our members can share with their female clientele.  They’ve also developed a strong retail program that stores can really get behind, with a 60-day window for stock rotation, free POP and a strict MAP policy. We’re excited to have a partner like Moxie in The Bike Cooperative.”

About the Bike Cooperative 

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales.  For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.

About Moxie

Moxie Cycling Co. is a cycling apparel company made by and for women with moxie. In a male-dominated sport where traditional men’s jerseys are often simply modified for women, Moxie Cycling is evolving the world of women's cycling apparel by placing a woman's unique needs at the forefront of their design. Moxie Cycling believes women should never have to sacrifice performance, comfort or style. For more information call    1-866-88-MOXIE or visit www.moxiecycling.com.