As Vice President of Marketing, Tim Leaver is responsible for The Bike Cooperative and Sports Retail Services marketing programs, including direct mail, email, social media, automated customer follow-up and rewards initiatives, as well as public relations and member procurement marketing campaigns.
Leaver is skilled at developing high-impact, scalable marketing programs that drive traffic and revenue for members while effectively promoting their own unique brands.
A graduate of Bentley University with a degree in Marketing, Leaver had over nine years of retail marketing and public relations experience in the consumer electronics and floorcovering industries prior to his current role.
Since joining CCA’s sports division in 2007, Leaver has introduced innovative, proprietary marketing solutions for independent bike, fitness, outdoor and ski retailers, enabling them to not only compete but thrive in their local markets.
Leaver is based out of the company’s corporate offices in Manchester, New Hampshire.