The high performance sporting apparel brand 2XU (two times you) has joined The Bike Cooperative as a supplier partner of the retailer-owned co-op.  Members of The Bike Co-op will now earn rebates on their purchases of 2XU-branded clothing, compression and accessories. 

Bike Cooperative vice president of operations Carl Michelakos said, “2XU’s mission is to help all athletes reach their maximum potential, from the once to twice a week rider to the elite professional.  They back it up by designing some of the most technically advanced athletic clothing in the world.  Their wide assortment of innovative products across the Cycle, Fitness, Tri, Casual and Compression categories provide many opportunities for Bike Cooperative members to offer their customers the most advanced performance apparel available, and earn additional rebate at the same time.  We’re thrilled to have the world leader in compression gear on board as our newest supplier partner.”

2XU director of sales Chris Sinkovich added, "While Compression has been adopted by elite athletes of all sports, including cycling and triathlon, it is the benefit to the weekend warrior and everyday athletes that excites me the most.  Designed by athletes for a variety of activity levels, 2XU compression uses high-tech fabrics and compression technology to improve circulation, reduce muscle soreness and help customers move better while exerting less energy. Compression is one of the products that is making a huge difference in the performance world, and our goal is to educate Bike Co-op dealers on the benefits of 2XU — to help them and their customers go further than they ever thought possible.”

About The Bike Cooperative

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales. For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.

About 2XU

Incorporated in January 2005, 2XU is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments.  Founded in Melbourne, Australia, 2XU is fast becoming the most technical sports brand in the world.  For more information visit www.2xu.com.