Sigma Joins The Bike Cooperative As New Supplier Partner

Manchester, NH

Bicycle electronics leader Sigma has joined The Bike Cooperative as a supplier partner of the retailer-owned co-op. Sigma is the latest addition to The Bike Cooperative’s growing network of supplier partners, and through this partnership members of The Bike Co-op will earn rebates on their purchases of Sigma-branded products, both direct and through distributors.

Bike Cooperative vice president of operations Carl Michelakos said, “We are thrilled to have a technology pioneer like Sigma on board as a supplier partner. As a leader in the bicycle electronics category since the early eighties, Sigma is a great brand that consumers recognize, with quality products and excellent customer support. Our member retailers are very excited to see Sigma as a Bike Cooperative supplier partner.”

Sigma managing director Brian Orloff added, “The Bike Cooperative makes it easy for Sigma to reach their large dealer network of quality retailers. As we look to develop new partnerships and build on existing relationships with strong independent retailers, The Bike Co-op’s dedicated team, innovative marketing programs and communication tools will enable Sigma to do so in a very efficient manner. We’re looking forward to a great partnership with The Bike Cooperative and its members.” 

About The Bike Cooperative

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales.  For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.

About Sigma

Sigma has been a leading manufacturer of bicycle electronics since 1982, with a goal to provide the most reliable cycling electronics and the best customer service to support them.  For more information call 888-744-6277 or visit www.sigmasport.com.


At CCA, success begins with our employees. Do you want to become part of our team?

Learn More

For over 3 decades, we've been helping independent businesses thrive. Get to know who we are and what we do.

Explore

CCA In the Community

CCA Global Partners gives back to the communities that are the root of our success.

Our Green Select program is our commitment to encouraging and helping others to follow their ecological footprints.

CCA is a great place to work, but don't take our word for it.

Read Employee Testimonials

Annual Alan Greenberg Golf Tournament Raises Funds for the Floor Covering Industry Foundation.

Learn More

CCA is a great place to work, but don't take our word for it.

Read Employee Testimonials