Infinit Nutrition has joined The Bike Cooperative as a supplier partner of the retailer-owned co-op. Specializing in all-natural, all-in-one nutrition solutions that are customized to customers’ needs, Infinit is The Bike Co-op’s first brand partner in the nutrition category.  Through this partnership the member retailers of The Bike Co-op will earn rebates on their purchases of Infinit Nutrition products, both direct and through distributors.

Bike Cooperative vice president of marketing Tim Leaver said, “We’ve heard great things about Infinit from our members that carry them – they support the IBD, they’re easy to work with, and salespeople love the product.  Infinit is definitely an up-and-coming brand in the nutrition category and we’re excited to help them grow their business with independent bike stores.”

Infinit national sales manager Mark Martines added, “As we look to expand our IBD footprint, The Bike Cooperative offers us access to a large network of high-quality retailers, plus their dedicated team and innovative communication tools will help us develop new relationships with retailers more efficiently.  Partnering with The Bike Cooperative and its members is a great opportunity for us and we’re looking forward to it.”

About The Bike Cooperative

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales.  For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.

About Infinit Nutrition

Infinit Nutrition has been revolutionizing how endurance athletes have thought about nutrition, with the only all-in-one isotonic on the market that make selling nutrition quick and easy. Infinit fuels many of the worlds’ best athletes in events like the Olympics, Tour de France and Indy 500. For more information call 513-791-3500 or visit www.infinitnutrition.us.