CCA Global Partners has a long history of giving back. Many long-standing initiatives support worthy causes and improve lives. From the pink ribbon welcome mat program that has been raising funds for breast cancer research since 2004 to Design for a Difference, a program created by International Design Guild provides much needed makeovers for local charities, there are many ways that the flooring companies of CCA do good.

In a powerful video during day two of CCA’s LIFT 2020 virtual event, these initiatives along with the individual efforts of local members were highlighted. This video introduced an impactful presentation with Chairman, co-Founder and co-CEO Howard Brodsky and Frank Siller, CEO of the Stephen Siller Tunnel to Towers Foundation.

CCA has partnered with the Stephen Siller Tunnel to Towers Foundation for many years – starting in 2014 when Carpet One Floor & Home started installing floors in the Smart Homes built by the organization for catastrophically injured veterans. Today, many of CCA’s companies support the many initiatives of the foundation and the company has been a top fundraiser for the organizations T2T 5K event each year.

During their discussion, Brodsky and Siller shared the importance of supporting frontline workers during the COVID-19 pandemic. “We want to tell the stories of these people across North America who have been there for us, those that couldn’t isolate themselves, the ones out there working for us every day,” shares Brodsky. “Doctors and nurses and even maintenance workers in hospitals, these are the new heroes.”

Brodsky shared a new initiative for the cooperative called Faces of Gratitude. The first phase of this initiative it to recognize these individuals who have put themselves at greater risk to fight COVID-19 and keep our communities running during the pandemic. This includes a social media campaign and website where frontline heroes are front and center. 

Phase two of this initiative is to give back to the frontline and essential workers with special discounts and offers during and Essential Workers Week sometime in November.

Siller applauded CCA’s efforts and echoed the sentiment about recognizing these new heroes. “These are the heroes of today. Our police, our firefighters and our military are always risking their lives, but our healthcare worker and those that are working with COVID-19 have to be recognized. They’re willing to risk their lives every single day for you and me.” shares Siller.

In additional to all the programs the Foundation already supports, Siller announced that they have recently created a COVID-19 Fund. This fund has already supported the delivery of $3 million personal protective equipment items across the US including masks, shields, and gloves.

The fund has also allocated $1 million for the families that lose someone “in the line of duty” during the COVID-19 pandemic. The Foundation has already used this fund to assist 34 families of doctors, nurses, paramedics, and other frontline heroes, many of them leaving behind young children. The Foundation will take over their mortgage payments for at least the next year to take away some of the financial strain on these families.

For more information on the Stephen Siller Tunnel to Towers Foundation, visit https://tunnel2towers.org/ and for more information on CCA’s Faces of Gratitude project visit facesofgratitude.com.

About CCA Global Partners, Inc.

CCA Global Partners is a privately held cooperative based in the United States with member businesses throughout the U.S. and Canada, and in Australia and New Zealand. Since 1984, CCA Global has partnered with entrepreneurial business people to create a cooperative powerhouse unmatched in the marketplace. Across North America, more than 2,800 retail locations, 20,000 childcare centers, and 1 million small businesses benefit from CCA Global’s leadership through its 14 different businesses – Carpet One Floor & Home®, ProSource®, Flooring America® and Flooring Canada®, FEI Group®, The Floor Trader®, International Design Guild®, Lighting One®, savings4members™, The Bike Cooperative®, CCA Sports Retail Services™, CCA for Social Good™, Innovia Co-op™, Lionsbridge Contractor Group™, and Drive™.