Global.Localized.
Meeting the demands of the most demanding consumers.
In the luxury market, where quality, style and value are more important than price points and the desire to have the best never wanes, it’s not about creating demand; it’s about meeting it. And when it comes to meeting the demands of luxury flooring buyers, no organization does it better than International Design Guild® (IDG), or The Guild.
In fact, The Guild is the only luxury flooring alliance in the country, and as a result, its members offer buyers not only the best of the best flooring products, but the best of the best shopping experiences.
Taking a comprehensive high-end approach
On paper, the formula seems simple enough. The Guild assembles a collection of the world’s best flooring products — a plethora of products, including the acclaimed Dabbieri Collection, that cannot be found anywhere else. Then its members offer unparalleled high-touch, end-to-end service that begins with exquisite showrooms where no compromises are made in presentation. It continues with the stratospheric level of design expertise that The Guild’s member stores offer their customers, and culminates with meticulous installation.
The best keeps getting better
Challenging economic times may cause some luxury marketers to lose faith. Not The Guild. Despite the recent challenges in the economy, Guild members have maintained their showroom integrity and uncompromising commitment to their brand. What’s more, The Guild has consistently made bigger strides in membership.
Today, The Guild’s Premier Professional Program continues to expand, driving increases in repeat business and designer loyalty. In fact, member sales have grown overall, confirming The Guild’s ability to attract and retain high-profile customers.
Success feeds new initiatives. Key among those is The Guild’s one-to-one intensive marketing strategy aimed to facilitate and assist, to a far greater degree, the marketing and advertising done by member showrooms.
Another auspicious event designed to bolster the bottom line is The Dabbieri Collection, formerly just carpet, now includes hardwood and area rugs.
Much more where that came from
The Guild will continue to expand its premier designer/trade network. Its members will leverage the Dabbieri name to market hardwood and area rugs to a presold base of existing clients while continuing to acquire a new customer base. The Guild will help drive more traffic and maximize showroom savings for its marketing alliance members. It will bring high touch to high tech, introducing new and exciting ways to support and stimulate sales via innovative technology and the Internet.
In short, The Guild — an established and respected organization offering exclusive products, superior buying power, robust operational tools and compelling marketing services to its members — is well-positioned to bring exceptional care to high-quality floor covering sales. As a result, it will continue to flourish.