Global.Localized.
Meeting the demands of the most demanding consumers.
In the luxury market, where quality, style and value are more important than price points and the desire to have the best never wanes, it’s not about creating demand; it’s about meeting it. And when it comes to meeting the demands of luxury flooring buyers, no organization does it better than International Design Guild®.
The Guild is an established and respected organization offering exclusive products, superior buying power, robust operational tools, and compelling marketing services to its members. In fact, it is the only luxury flooring alliance in the country, and as a result its members offer buyers not only the best of the best flooring products, but the best of the best shopping experiences.
Taking a comprehensive high-end approach
Guild members showcase a collection of the world’s best flooring products — including the acclaimed Louis A. Dabbieri® Collection of carpet, hardwood, and area rugs that cannot be found anywhere else. They offer unparalleled high-touch, end-to-end service that begins with exquisite showrooms where no compromises are made in presentation. Exceptional service continues with an elevated level of design expertise that The Guild’s member stores offer their customers, and culminates with meticulous installation.
The best keeps getting better
Challenging economic times may cause some luxury marketers to lose faith. Not the Guild. Guild members have maintained their showroom integrity and uncompromising commitment to their brand. What’s more, The Guild has consistently made bigger strides in membership.
Today, The Guild’s Premier Professional Program continues to expand, driving increases in repeat business and designer loyalty. In fact, member sales have continued to be strong, confirming The Guild’s ability to attract and retain high-profile customers.
Success feeds new initiatives. Key among those is The Guild’s one-to-one intensive marketing strategy aimed to facilitate and assist, to a far greater degree, the marketing and advertising done by member showrooms. A recent initiative in this area has been the creation and management of a social media platform to promote the exclusive Dabbieri Collection.
Much more where that came from
The Guild continues to expand its premier designer/trade network. Its members will leverage the Dabbieri name to market hardwood and area rugs to a presold base of existing clients while continuing to acquire a new customer base. The Guild will help drive more traffic and maximize showroom savings for its marketing alliance members. It will bring high touch to high tech, introducing new and exciting ways to support and stimulate sales via innovative technology and the Internet.
The Guild is well-positioned to bring exceptional care to high-quality floor covering sales. As a result, it will continue to flourish.