Meeting the demands of the most demanding consumers.
The luxury consumer is, in some ways, different from the more mainstream consumer. Quality, style and value are all important considerations of a purchase and, as such, this market segment can be particularly demanding. The International Design Guild® is expertly positioned to meet the demands of this consumer, and of the showrooms that service them.
The Guild is an established and respected organization offering its members exclusive products, collective buying power, robust operational tools, and state of the art marketing services. They are the only luxury flooring alliance in the country, and The Guild offers its members the finest flooring products available in the market.
Guild members offer to their clients a collection of the world’s finest flooring products including the acclaimed Louis A. Dabbieri® Collection — a line of carpet, hardwood, and area rugs exclusively available in Guild showrooms. In addition to refined product presentation, our members offer their clients expert design services and a superior level of skilled installation.
EXPANSION OF THE OFFERING
During what have been very challenging economic times, Guild members have maintained their showroom integrity and commitment to their brand. New products have been added to the offering, including Just Shorn, an exclusive line of New Zealand wool rugs and carpet. Members of The Guild are resolute in leveraging the Dabbieri name to market hardwood, carpet and area rugs to attract a new client base. The Guild will help drive more traffic to member showrooms while also working to maximize savings for its members. It will bring high touch to high tech, introducing new and exciting ways to support and stimulate sales via innovative technology and the Internet.
Success in the luxury market is highly dependent on the interior design community. The Guild provides marketing tools — from social media and email to special event planning — that targets the needs of interior design trade professionals.
Because the interior design professionals are so integral to the luxury market, the Guild offers designer membership to trade professionals to attract and engage individual Interior Designers with Guild showrooms. This program is designed to increase sales and repeat business in member showrooms while cultivating loyalty. In 2012, the designer program was enhanced to be more engaging with a new web based platform where designers can find resources, business tools and opportunities for inspiration. Designer relationships have been key in the Guild’s success. In fact, member sales have continued to be strong, confirming The Guild’s ability to attract and retain high-profile customers as well as the value of this program.
The Guild’s future efforts to build the business of member showrooms include new product offerings, marketing initiatives and the use of relevant social media outlets to inform of our offerings.
The Guild is well positioned to continue to offer exceptional service and product to the high-quality floor covering retailer and consumer.