We are a cooperative of local flooring experts committed to the simple idea of winning customers’ business and their recommendations to friends. We are where friends send friends™, and there are a lot of reasons why so many recommend us.
We are where friends send friends. And there are a lot of reasons why so many recommend us.
WATCH NOWOur members benefit from a keen focus on marketing, branding, national buying power, and business management expertise. We help our retailers tell their stories, train their teams, and operate efficiently. In turn, our members provide the latest in flooring fashions and expert installations, with a goal of delivering happiness to every customer they serve.
We tap into technology to help our members connect with customers. From award-winning websites to proprietary apps, we develop technology to make the customer’s experience positive and memorable. We provide customers with an extensive selection of the finest flooring available. Our Confidence Plus Warranty offers customers peace of mind while our Five Star Selection System makes it easy to find products that are right for their lifestyle and budget.
Floors give the home a personality. But it needs to be the right personality—one that fits Flooring America and Flooring Canada customers’ lifestyle and expectations of quality within their budgets. At Flooring America and Flooring Canada, we have a special combination of choice, quality installation, expert know-how, and value unequaled anywhere else. That’s why Flooring America and Flooring Canada are where friends send friends™. And not just any friends. Smart friends. Active friends. Colorful friends. Best friends. Spontaneous friends. The personalities of our customers are unique, and that’s why Flooring America and Flooring Canada are where they go for their flooring fashions.
We proudly support Pets for Patriots® in their mission to give the gift of joy and love to both veterans and pets through companion animal adoption. Additionally, we highlight all the charitable energy our members give back to their communities through our Installing Happiness Project™, an initiative that highlights the local work our retailers and their teams contribute to making their communities vibrant and strong.
President
As President, Keith Spano’s primary role is ensuring the ongoing success of Flooring America members while maximizing their profitability.
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