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Three outstanding members of CCA Global Partners Retail Group cooperative were honored for their exceptional achievements and contributions during the annual conneXtion™ convention this week at the Gaylord Palms Resort & Convention Center in Orlando, FL.  

Vylett Cross of Ed’s Flooring America (Hooksett, NH) was presented with the NEX40 Award; Kayla Simons of Desert Design Carpet One Floor & Home (Elko, NV) earned the Wally Hileman Award; and Shannon Byerly of Burlington Carpet One Floor & Home (Burlington, NC) received the Alan Greenberg Award. These awards reflect their dedication, innovation, and leadership within the cooperative and flooring industry.   

The NEX40 Award   

Vylett Cross, Co-Owner of Ed’s Flooring America, was recognized as this year’s recipient of the NEX40 Award, which honors a next-generation leader under 40 who demonstrates an extraordinary commitment to CCA.   

Having grown up in her family’s flooring business, Vylett entered a full-time leadership role after completing college in 2009, becoming the primary business manager and earning partner status in 2017. Beyond her daily contributions, Vylett has played an active role in the NEX40 group, helping plan events and webinars, and fostering collaboration amongst emerging cooperative leaders. Her dedication earned her an unprecedented fourth year on the NEX40 Council, alongside her position on the Flooring America Advisory Council.   

Since its establishment in 2017, the NEX40 group has empowered and connected the next generation of industry leaders through networking, development, and sharing of best practices.   

The Wally Hileman Award   

Kayla Simons, now the owner of Desert Design Carpet One Floor & Home, was honored with the Wally Hileman Award for her remarkable contributions within just two years of membership in Carpet One Floor & Home.   

After joining Desert Design in 2016 as a Design Consultant, Kayla quickly advanced and took on additional responsibilities, becoming Sales and Advertising Manager, before ultimately purchasing the business in 2022. Under her leadership, Kayla has since revitalized the company, remodeling two legacy locations with the innovative Room by Room selling system in 2023 and expanding into Carson City with a new store in 2024.   

The award, named in memory of Carpet One’s first Vice President of Membership, Wally Hileman, celebrates new members who embody cooperative values and show exceptional commitment to its growth and success.   

The Alan Greenberg Award   

Shannon Byerly of Burlington Carpet One Floor & Home was this year’s recipient of the Alan Greenberg Award, recognizing her remarkable 35-year career in the family flooring business and her tireless commitment to the greater cooperative community.   

Shannon has been instrumental in growing her family’s business while fostering innovation and customer value. Celebrating her 10th year as an RNG Coordinator, she consistently promotes shared success by sharing best practices, mentoring peers, and organizing initiatives like “Tunnels to Towers.”   

This award, named in honor of CCA Global Partners co-founder Alan Greenberg, recognizes members who embody the cooperative spirit through active participation, contributions to the collective, and support of fellow members.   

A Word from Leadership   

Keith Spano, President, CCA Retail Group and Carpet One Floor & Home praised the award winners, stating, “The dedication and drive displayed by Vylett, Kayla, and Shannon exemplify the best of our cooperative. Their passion, leadership, and forward-thinking contributions inspire us all.”   

Steve Sieracki, President of Flooring America, Flooring Canada, The Floor Trader, and International Design Guild, echoed those sentiments. He added, “Our award recipients illustrate the values and collaborative spirit of CCA. They are true leaders who exemplify what it means to be part of a cooperative committed to innovation, growth, and shared success.”   

This week, CCA Global Partners Retail Group proudly launches its first-ever NEX40 Retreat, a gathering to foster the development and connections of up-and-coming leaders within its cooperative. This first-of-its-kind event for the cooperative brings together 100 young professionals under forty to learn, share, and unlock exciting new possibilities for their businesses and careers. 

The NEX40 initiative, led by a dynamic rotating leadership council, is focused on strengthening peer relationships within the membership, addressing shared challenges, and collectively driving innovation and growth. “NEX40 was a way for me to find my way in our business… it made it okay to not be afraid to make changes,” noted Lauren Allwein-Andrews, Co-Owner at Allwein Carpet One and NEX40 member.

The retreat promises a full day of curated activities balancing professional development, networking, and team-building fun. “The NEX40 Retreat represents the culmination of a year of strategic planning to create an event that enriches the experience of our NEX40 members, who dedicate time away from their businesses to attend both this retreat and our Winter Convention in Orlando,” added Frank Santaniello, Vice President of Member Services, Carpet One Floor & Home.

Empowering Tomorrow’s Leaders
The carefully crafted agenda reflects three core principles of NEX40’s mission: Networking opportunities, collaboration to address change challenges and development for business flourishmen

“The NEX40 Retreat accomplishes everything our initiative was designed for—practical business takeaways, skill development, and stronger connections. It’s incredible to see 100 of our future leaders taking the time to learn, grow, and connect,” noted Tim James, Training Project Manager at CCA University.

Setting the Stage for the Future 
The NEX40 Retreat marks the first chapter of a new year of innovation, collaboration, and leadership. It’s an essential step in engaging and energizing CCA Global Partners’ next generation of flooring professionals. 

“NEX40 was created to identify and build lasting connections with the next generation of flooring professionals in our membership. This retreat takes that vision to the next level,” explained Frank Santaniello. “We’re fortunate to have members committed to taking on leadership roles. This initiative wouldn’t be possible without the hard work of the NEX40 Council, CCA’s senior leadership, and our vendor partners like Mohawk, Shaw, Engineered Floors, Cali, and Synchrony Financial.” 

Today, conneXtion 2025 kicks off at the Gaylord Palms Resort & Convention Center in Orlando, FL, with an entire day devoted to education. Hosted by CCA Global Partners University, this year’s Education Day builds on the success of last year’s initiative by offering a full day of learning opportunities aimed at providing members with actionable strategies to drive business success. Featuring 47 specialized sessions inspired by direct member feedback, Education Day tackles today’s most pressing challenges with solutions members can implement immediately to improve daily operations.  

Fostering Growth Through Knowledge  
“This is more than just attending a conference—it’s about transforming businesses,” said Nicole Harding, Vice President of CCA Global University. “Our goal is for members to walk away with valuable insights and tools they can apply immediately to overcome challenges, strengthen their operations, and achieve long-term growth.” 

CCA Global Partners continues to emphasize its commitment to helping members excel in a competitive marketplace. Education Day brings customized learning experiences alongside collaborative opportunities, reinforcing the value in learning from both educators and fellow business owners.  

Today’s agenda features engaging sessions led by experts and peers across diverse topics, including staff development, leadership strategies, installation best practices, and business operations. Highlights include impactful workshops like “Effectively Onboarding Your New Hires,” “Installation Retention,” “Leadership Excellence,” and “The Courage to Succeed.” These sessions address critical industry needs—helping members elevate their business practices, retain high-caliber talent, and improve operational efficiencies.  

“Our focus is on giving members tools and knowledge that create a direct and immediate impact on their success,” Harding added. “From refining sales strategies to improving installation processes and transitioning into effective leadership roles, our sessions cater to every stage of the business growth journey.” By prioritizing growth and empowerment, CCA ensures its members are better equipped to strengthen their businesses. 

Expanding Knowledge Beyond Education Day 
Education Day is just one part of the University’s comprehensive learning strategy for CCA Global Partners members. In addition to Education Day, the University offers a robust online platform with on-demand and live training modules, in-person training sessions, certifications, and customized training opportunities tailored to individual member needs. To date, over 1,200 certifications have been completed, and members have collectively completed more than 61,000 online University training modules. 

Michelle Ali, of Top Floors Carpet One Floor & Home in Suwannee, Georgia, said, “The ongoing training from the University helps drive home the continuous training for our sales staff, staying up with the best tips, keep learning, and keep trying new ways of selling.” 

Looking ahead, CCA Global University remains committed to expanding its offerings, introducing new learning modules, and providing innovative training opportunities to ensure members stay educated, informed, and ready to tackle their evolving industry landscape. 

CCA Global University, the dedicated training division of CCA Global Partners, has been recognized for excellence in professional development by winning the prestigious 2025 Training Apex Award from Training magazine—marking its fifth consecutive year earning this award.  This accolade is a testament to CCA Global’s unwavering commitment to fostering a culture of learning and development through innovative and impactful training programs. 

CCA Global Partners earned this recognition for its comprehensive training initiatives, including the Ready, Set, Go onboarding program, which sets a gold standard for new employee integration. The organization’s online University empowers learners with access to hundreds of industry-specific modules focused on product knowledge, leadership, and sales education. Additionally, CCA Global’s continued investment in training for Retail 2.0, the most advanced showroom system in flooring, highlights its dedication to equipping members with the tools they need to succeed in a competitive market. 

“We are thrilled to receive the 2025 Training Apex Award for the fifth year in a row,” said Nicole Harding, Vice President of CCA Global University. “This recognition underscores our commitment to providing members with the best resources, tools, and education to thrive. Programs like Ready, Set, Go and our training for the Retail 2.0 selling system reflect our team’s innovative spirit and dedication to empowering businesses. To be recognized on this level alongside the industry’s top performers is truly an honor.” 

The Training Apex Awards celebrate organizations’ excellence in training and development. Training magazine’s Hall of Fame members and Editor/Publisher Lorri Freifeld select winners through a rigorous evaluation process. 

“The 2025 Training Apex Awards winners have earned a special place in the rich history of Training magazine’s celebration of stellar human capital development over the last 25 years,” said Lorri Freifeld, Editor/Publisher of Training magazine. “We applaud their impressive achievements in and steadfast commitment to employee learning and development over the past year.” 

CCA Global Partners will be formally recognized at the 2025 Training Conference & Expo, hosted by Training magazine in Atlanta, GA, in February. 

CCA Global Partners Retail Group announces that legendary sports broadcaster Bob Costas has been selected as the keynote speaker for its annual member conneXtion™ convention in January 2025.  Held annually, the CCA Global Partners Retail Group’s conneXtion convention brings together nearly 1,200 members from Carpet One Floor & Home, Flooring America, Flooring Canada, The Floor Trader, and International Design Guild for education and networking events designed to fuel business growth.  

The event will take place at Gaylord Palms Resort & Convention Center in Orlando, Florida, and promises an unforgettable experience for all members who attend, featuring a lineup of renowned speakers and a fun closing event at Universal Studios’ Islands of Adventure. 

Bob Costas to Deliver Keynote Address 

Bob Costas, a name synonymous with excellence in sports broadcasting, will deliver the keynote address at conneXtion 2025.  A 29-time Emmy Award winner, Costas is most renowned for his work with NBC Sports, covering a wide range of sporting events, including Major League Baseball, the NFL, and 12 Olympics.  His articulate and insightful storytelling has made him a household name and one of the most respected voices in sports broadcasting.  Costas extensive history in sports journalism and other sports-related experiences will be highlighted during his keynote address.  Whether discussing the intricacies of a game or interviewing sports legends, Costas continues to set the gold standard in sports journalism.  Costas’ ability to connect with audiences through his profound expertise and engaging style promises to bring a unique and memorable experience to conneXtion 2025 attendees. 

Additional Esteemed Speakers 

Alongside Costas, conneXtion 2025 will feature a diverse lineup of speakers: 

• Jason Dorsey – Known for his expertise in understanding Generation Z and Millennials, Jason Dorsey is one of the foremost generational experts.  His high-energy presentations have earned him over 1,000 standing ovations.  His extensive research has made significant appearances on renowned media platforms like 60 Minutes, The Today Show, and CNN.  As the President of The Center for Generational Kinetics, Jason’s insights have become indispensable for leaders across various industries, helping them bridge the generational gap in their organizations. 

• Connor Lokar – A dynamic economist known for his practical economic intelligence and engaging presentation style.  Since joining ITR Economics in 2014, Connor has captivated thousands of business leaders with his wit and expertise.  Specializing in construction and industrial markets, Connor’s insights help businesses grow revenue and remain profitable through changing business cycles. 

A Night to Remember at Universal Studios 

ConneXtion 2025 will culminate with an exclusive closing event at Universal Islands of Adventure at Universal Orlando Resort.  Members will have unlimited access to thrilling rides and attractions at Marvel Super Hero Island®, Skull Island: Reign of Kong, and more.  It promises to be a night filled with action, excitement, and lasting memories. 

“We are incredibly excited to have Bob Costas as our keynote speaker for conneXtion 2025.  His unparalleled achievements in broadcasting and ability to connect with audiences make him the perfect fit for our event,” said Steve Sieracki, President of Flooring America, Flooring Canada, The Floor Trader, and the International Design Guild.  “We look forward to an inspiring and memorable event.” 

“Our mission at conneXtion is to provide our members a roadmap and the tools they need to succeed, and conneXtion 2025 is a testament to that commitment.  With speakers like Bob Costas, Jason Dorsey, and Connor Lokar, we are confident that this event will offer invaluable insights and actionable steps to take market share in 2025.” added Keith Spano, President of Carpet One Floor & Home® and President, Retail Groups.  

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Denise Sayer, Vice President of CCA For Social Good, and her all-women team have been honored by Business NH Magazine as one of the Top Women-Led Businesses in 2024.

At the heart of their transformative work is ECESharedResources.com, an online knowledge hub providing innovative systems and resources that unlock childcare program directors’ and business owners’ ability to focus on what truly matters – advancing quality and increasing programmatic impact.

This recognition comes during a critical time when the childcare industry faces unprecedented challenges, and the need for strong, sustainable support is more urgent than ever. Under Sayer’s leadership, the organization has become a crucial asset to the childcare community, offering essential resources designed to reduce costs, streamline administrative processes, and support financial sustainability. To address pressing issues of hiring and staff retention’s role in sustaining quality care, CCA For Social Good has just launched competitive, budget-friendly workforce benefits and business insurance options on the platform to boost accessibility for childcare businesses and home-based providers at scale. Today, over 40,000 childcare businesses in 38 states access the platform driving positive outcomes for almost 2 million children.

Right here in New Hampshire, CCA For Social Good’s client Early Learning NH is putting the platform to work, enabling childcare programs to save an average of $10,000 annually on business expenses, an estimated $2,600 on hiring expenses, which can be reinvested in staff salaries and high-quality programming.

“We are deeply honored to receive this recognition,” said Sayer. “Our mission is more important than ever as communities across the country struggle to provide affordable, high-quality childcare. We are proud to lead the charge in empowering early childhood programs with the tools they need to thrive.”

As demand for accessible and high-quality childcare continues to grow, CCA For Social Good stands at the forefront of driving change, helping to shape the future of the industry while advocating for the sustainable development of early childhood programs nationwide. For more information, please contact Kaeleigh Barker at (603) 628-2396.

October 2, 2024 – CCA Global Partners, Inc.^® (“CCA”) is pleased to announce a series of changes in its senior management team, effective October 1, 2024.  These changes are part of a management transition plan.

Eric Bernstein has been appointed CEO of CCA.  Eric said, “Howard Brodsky and Rick Bennet built an impressive business founded on the principle of helping entrepreneurial businesspeople grow and succeed.  Along with the entire CCA team, I look forward to building on that legacy, and growing and extending the business for the benefit of our member-stockholders.  We believe the CCA brands are the strongest in the industry, and our members are very well positioned to succeed as the industry rebounds.”    

Keith Spano has been appointed President of Carpet One Floor & Home^® and President, Retail Groups.  Spano was President of Flooring America^®, Flooring Canada^®, The Floor Trader^®, and International Design Guild^®.  He joined CCA in 2011 after holding a series of positions in the floor covering industry.  Spano said, “I look forward to the opportunities that lie ahead in this next chapter of Carpet One Floor & Home, building on the incredible legacy created over the last four decades.  I’m thrilled to serve our members, bolster their profitability, and lead our world-class corporate team’s focus on the success of the members and stockholders of Carpet One.  The next few years will be exciting for Carpet One and its members as we snap a new line, redefining retail flooring excellence throughout the United States and Canada.” 

Steve Sieracki has been appointed President of Flooring America, Flooring Canada, The Floor Trader, and International Design Guild.  Steve joined CCA in September 2023.  He was previously with Shaw Industries in a variety of positions since 1990.  Sieracki said, “I am excited to help our members build on the programs and services Keith Spano and the team have developed.  The initiatives we have rolled out will position members for growth.  Our retail team is energized to partner with our members by bringing solutions to win in the marketplace for 2025 and for years to come!” 

John Gilbert has retired as President of Carpet One Floor & Home, a position he held since 2018.  Eric Bernstein said, “John’s strategies and initiatives made a significant impact with our membership, particularly the transition towards both digital marketing and the pioneering use of data in Carpet One’s tools and services.  We thank John and wish him well in retirement.”

Rick Bennet has been CEO of CCA since 2008.  He continues as a member of CCA’s Board of Directors.

Other senior executives remain in place:  Scott Wheeler, COO of Retail Groups; Charlie Dilks, Chief Product Officer; Andrew Shulklapper, President, and Rachael Walschleger, COO, of ProSource Wholesale^®; Matt Wilkins, CFO; and Bob Wilson, CAO.