CCA Global’s Education Day Equips Flooring Leaders with Actionable Strategies
Jan 13th 2026
Education took center stage on Monday, January 12, at CCA Global Partners’ conneXtion 2026. Following a remarkable year in which members of CCA Global Partners University took over 57,000 courses and participated in more than 300 live sessions, the momentum continued with Education Day. This much-anticipated event featured over 40 expert-led sessions, providing attendees with practical strategies to strengthen their businesses in a rapidly evolving market.
Generational Expert Jason Dorsey got things off to an exciting start: sharing his own exclusive research on the buying habits of flooring customers across different generations. His presentation provided a comprehensive overview of how retailers can effectively connect with each demographic, sharing insights to inform smarter business decisions.
Following Jason Dorsey’s presentation, members chose a schedule of classes organized into five key categories: Member-Led, Installation, For Your Business, Marketing, and For Your People. This structure provided diverse topics tailored to meet various business needs.
One of the most discussed topics was Artificial Intelligence (AI). Multiple sessions explore how members can embrace this transformative technology. Classes ranged from introductory overviews to advanced strategy sessions, such as “Hack the Hype: How to Harness AI for Growth and Human Connection.” These workshops provided attendees with practical tools to begin using or expand their use of AI.
While the entire curriculum provided deep industry insights, the member-led educational sessions were a major highlight. These sessions created a powerful forum for peer-to-peer exchange, allowing attendees to move beyond theory and engage directly with colleagues in the flooring business. This collaborative environment facilitated the sharing of crucial best practices and the collective development of innovative strategies to tackle common industry hurdles.
“Education Day is all about variety and relevance,” said Nicole Harding, Vice President of CCA University. “With more than 40 sessions, there’s something for every business need—from AI and claims management to laser-focused sales techniques. Our members leave with actionable strategies they can implement immediately.”
Education Day remains a cornerstone of conneXtion, empowering members with the knowledge and tools necessary to drive success. And this is just the start for 2026—members will have access to new learning modules and live sessions throughout the year, designed to help them stay ahead in an ever-changing business environment and support the ongoing growth of their teams and businesses.
