DRIVE

DRIVE™ was created from a problem CCA saw in the retail industry: How can we help sales professionals close more sales, accelerate productivity and increase a retailer’s profitability? DRIVE has been designed to allow retailers to capture more qualified leads and nurture them to close by deploying highly personalized marketing messages across traditional and digital channels as well as automating personalized follow-up, ensuring leads are managed appropriately every time. And because we know customer preferences continually evolve, DRIVE is built to help retailers customize marketing messages, create unique touch points and deliver engaging content, all targeted to increase customer happiness through truly personalized customer journeys.

DRIVE is a fully managed, highly personalized marketing automation platform that combines all the digital marketing tools in one easy-to-use system, providing a data-driven customer experience and unparalleled results.

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DRIVE Leadership

Keith Spano

President

As President, Keith Spano's primary role is ensuring the ongoing success of DRIVE.

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The power of the first fully integrated and totally automated retail marketing system is at hand.

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