The Bike Cooperative

The Bike Cooperative® (TBC) levels the playing field for progressive retailers by leveraging economies of scale with a broad range of service providers. With TBC behind them, independent specialty bike retailers have access to the most innovative cost-saving, marketing and training programs in the industry - everything they need to run their businesses smarter and easier. As a result, TBC member retailers have the tools to increase revenue, save time, cut costs and improve their net profit.

bike cooperative our mission

Our Mission

To make successful independent bike retailers more profitable.

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The Bike Cooperative Leadership

Carl Michelakos

Vice President of Operations

As Vice President of Operations, Carl is responsible for all The Bike Cooperative logistics and overseeing its operations and savings programs.

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Tim Leaver

Vice President of Marketing

As Vice President of Marketing responsible for The Bike Cooperative marketing programs, including direct mail, email and automated customer follow-up initiatives.

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