Member retailers of The Bike Cooperative have an opportunity to earn more product rebate dollars thanks to Yakima, who has joined the co-op’s growing network of suppliers. With the new addition of Yakima, Bike Co-op members will earn rebates on their purchases of all Yakima, Whisbar and Prorack branded products.
Yakima director of sales Ben Tindall said, “Yakima is thrilled to announce a new partnership with The Bike Cooperative. Our position as exclusive CME provider to this trend-setting national alliance of Independent Bike Dealers further strengthens Yakima’s commitment to the IBD channel.” Scott Barrett, president of The Bike Co-op, commented, “Yakima fills a very important product category for us. Our members are excited to have a rack partner that’s committed to the independent bike shop, and we look forward to providing a world-class brand like Yakima with new opportunities to grow their IBD market share.”
Tindall added, “The Bike Cooperative’s members across the country are among the leaders in promoting bike culture and events. We have concurrently added two new regional sales and marketing team members in the field to offer additional support to our dealers and marketing partners.”
About the Bike Cooperative
The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales. For information on becoming a co-op member, call TBC Member Services at 1-800-450-7595 or visit http://www.thebikecooperative.com.