Yuba Bicycles And The Bike Cooperative Team Up To Grow Cargo Bike Category

Petaluma, CA

America's top cargo bike brand is now available through The Bike Cooperative, the country's largest retailer-owned co-op of independent bike dealers. The agreement between Yuba Bicycles and The Bike Cooperative will make Yuba's cargo bikes available to The Bike Co-op's 340 member retailers, bringing cargo bikes to more consumers across the United States.

The Bike Cooperative helps its supplier partners gain IBD share and open new retailer accounts by working with the brands to market their products more effectively and efficiently to Bike Co-op member retailers and their customers,   while Bike Co-op members earn rebates on their purchases from the co-op’s supplier partners. Effective immediately, Bike Cooperative members will earn rebates on their purchases of Yuba products.

“Yuba is excited to partner with The Bike Cooperative and help its member stores increase their sales of cargo bikes, which are a growing trend in American bicycling that will bring new customers and incremental profits to the cooperative's bike shops," said Benjamin Sarrazin, founder and owner of Yuba Bicycles.

“Yuba has done tremendous work in popularizing cargo bikes in the United States,” says Nat McAllister, The Bike Cooperative’s Director of Supplier Relations. “Their wide product line of cargo bikes and pedal-assist electric cargo bikes provides transportation solutions for people to get out of their cars and onto bikes to get work done and live a healthier, happier and more sustainable lifestyle."

About Yuba Bikes:

Yuba Bicycles provides consumers with bikes that replace cars for errands. Yuba believes that cargo bikes are a healthy, fun, economical and sustainable transportation solution. Yuba bikes are sold in Europe, Asia, South America, Australia and across North America. Its bike models include pedal powered and electric-assist cargo bikes, plus a full range of Add-Ons including child seats, oversized grocery-getter bags, baskets and more. yubabikes.com

About The Bike Cooperative:

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising and customer loyalty services, and discounts on a wide array of business services. For information on becoming a Bike Co-op member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.

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