Manchester, NH
Carpet One Floor & Home’s new advertising campaign - Where Do You Stand? - focuses on customers’ needs when it comes to updating their homes with new flooring. The TV spot for this campaign takes the customer perspective by visually looking down at their floors as they go through their day.
In addition to the customer-centric messaging, the campaign makes use of Instagram with #ISTANDHERE to encourage customers to share photos of where they are standing. The campaign gives local stores the opportunity to highlight the causes they support in their communities and to share the many ways they take a stand for their customers.
Carpet One Floor & Home is taking a stand for a beautiful home, a healthy home, family, pets, and for getting more without paying more.
The Instagram contest encourages customers to take a moment to think about where they are standing and what they are standing on as they snap a photo to share with #ISTANDHERE. Weekly winners will receive $100 gift cards towards a new pair of shoes at a leading online retailer. Contest details can be found at CarpetOne.com/Where-Do-You-Stand.
About Carpet One Floor & Home
Carpet One Floor & Home is North America’s leading floor covering retailer. The cooperative consists of 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow and Lees. They offer a unique customer experience with the exclusive SelectAFloor merchandising system that simplifies the shopping experience and The Beautiful GuaranteeTM, which guarantees that the customer will be 100% happy with their floor. Carpet One Floor & Home is also the home of the exclusive Healthier Living Installation system.
CCA Global Partners gives back to the communities that are the root of our success.