Over 1,000 owners and managers from Carpet One Floor & Home’s independently owned flooring stores across the United States and Canada gathered together in Dallas, Texas for their annual Summer Convention.

Under the theme FOCUS, Carpet One Floor & Home and CCA Management teams shared ideas on how their cooperative members could focus more on their customers, their employees, and the digital marketing strategies.  

“Our members are very busy with the daily activities needed to keep their business running,” said Eric Demaree, President of Carpet One Floor & Home. “This Convention gives them time to step away from the day-to-day and focus on ways they can improve their business”.

The Convention opened with keynote speaker Dr. Robert Rohm, a world-class communicator, international speaker, and DISC training expert. Dr. Rohm provided insights into how members can build stronger businesses by focusing on helping people first and by building relationships with their customers.  

Scott McKain, a best-selling author and founder of a consulting and training organization, gave members practical ways to help them and their employees create “the ultimate customer experience”.

“We always want to provide our members with an outside perspective on their business,” said Demaree. “Our keynote line-up this year will certainly help our members focus on the things they need to do to stand out from our competition and be the most trusted store for flooring.”

This convention also kicked off Carpet One Floor & Home’s new NEX<40 initiative to engage the younger generation of Carpet One Floor & Home store owners and managers. Spearheaded by Frank Santaniello, Sr. Director of Member Services and Operations for Carpet One Floor & Home and Brian Clardy, Operations Manager for CCA Global Partners University, the NEX<40 kickoff is aimed at the millennials and under-40 members who attend convention.

“Our goal is that this group will continue to grow and engage with each other to share ideas and best practices,” said Frank Santaniello. “We will provide them opportunities to meet at conventions and  network between conventions.”

As with all Carpet One Floor & Home convention, members were given ample time to network with members, staff and vendors. A strong focus on digital marketing included the reveal of the new CarpetOne.com and new digital advertising initiatives. New features on the Exhibit hall floor included: a Pink Lounge to showcase new pink ribbon welcome mats; C1Radio listening stations; and an expanded marketing booth with more digital experts including Houzz and TrustPilot.

About Carpet One Floor & Home

Carpet One Floor & Home is North America’s leading floor covering retailer. The cooperative consists of 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand.  Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow and Lees. They offer a unique customer experience with the exclusive SelectAFloor merchandising system that simplifies the shopping experience and The Beautiful Guarantee^TM, which guarantees that the customer will be 100% happy with their floor. Carpet One Floor & Home is also the home of the exclusive Healthier Living Installation system.