CCA Global Retail Group Hosts Spring Advisory Council Meetings, Highlighting Innovation, Growth and the Future of Independent Retail
May 12th 2026
CCA Global Partners’ Retail Group convened members and leadership from its Carpet One Floor & Home and Flooring America and Flooring Canada divisions for their Spring Advisory Council Meetings, bringing together key stakeholders to align on strategy, share insights, and shape future growth.
Held in St. Louis, the meetings created a unified platform for collaboration and strategic alignment across the organization’s leading retail brands. Across both meetings, a consistent theme emerged: equipping independent retailers with tools to compete – and win – through smarter technology, simplified operations, and expanded growth opportunities through diversification.
Advancing the Future of Retail
CCA leadership previewed key focus areas leading into its Summer Regional Meetings and January conneXtion convention, where members will experience the next phase of the co-ops retail strategy. Central to that vision is a more seamless, customer-first experience that connects in-store and digital journeys.
Deeper Integration of AI and Technology
A major focus of the meetings was the expanding role of artificial intelligence across the co-op. From enhanced customer engagement tools to smarter marketing optimization and operational efficiencies, the CCA Retail Group is actively embedding AI-driven capabilities to help members improve conversion, streamline processes, and deliver more personalized customer experiences.
Next-Generation Marketing and Merchandising
Management also shared updates on new marketing and merchandising initiatives designed to make execution easier while driving stronger results. Enhancements to its digital marketing platform, in-store technology, and data-driven decision-making tools are aimed at delivering clearer performance visibility and stronger ROI. The group continues to evolve its merchandising approach, blending physical and digital experiences to better meet today’s consumer expectations and support higher-value project selling.
Retail 3D and the Evolution of the Showroom
A key highlight was the plans to pilot Retail 3D, an innovative merchandising and visualization platform that reimagines how customers shop for flooring and home projects. By integrating digital displays, visualization tools, and curated product storytelling, Retail 3D represents a significant step forward in modernizing and creating a more immersive and intuitive showroom experience.
Driving Growth Through Diversification
Members also explored expanded opportunities beyond flooring, particularly in adjacent categories such as kitchen and bath. These diversification efforts are designed to help retailers capture a greater share of home improvement spend while building on their existing customer relationships and expertise.
Commitment to Education and Member Success
CCA Global Retail Group reinforced its investment in ongoing education through its award winning CCA University platform, which continues to deliver training, certification, and professional development programs for members and their teams. New learning tools, including AI-supported coaching and training resources, are helping retailers improve performance at every stage of the customer journey.
A Collaborative Path Forward
The Spring Advisory Council Meetings underscored the power of CCA Global Retail Group’s cooperative model—bringing members together to share insights, shape strategy, and align priorities for the future.
“Our members’ needs engagement, and feedback drive the evolution of our program. These meetings are critical to ensuring we stay focused on what matters most, helping our members grow profitability, differentiate their businesses, and ultimately take market share in an increasingly competitive marketplace.”
— Keith Spano, President, CCA Retail Group
With a clear roadmap centered on innovation, technology, and member success, CCA Global Retail Group continues to position its members for long-term growth and leadership in the evolving home improvement landscape.
