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Jan 9th 2023

CCA 2023 Connextion Conference

January 9, 2023

2023 is sure to be one of the most exciting in CCA Global Partners Retail Group’s history, with the Spring arrival of Retail 2.0 in showrooms – the company’s innovative approach to reinventing retail through its unique selling system, which includes both a physical and digital merchandising system aimed at simplifying the floor buying process.

The rollout plans for Retail 2.0, along with several exciting marketing and technology innovations will be announced at conneXtion —the company’s newly developed rebrand of their convention, which reflects the importance of networking, member connections, and leading the industry. Members will also be treated to an unmissable conversation between division presidents Keith Spano and John Gilbert, accompanied by one of the greatest quarterbacks in NFL history.

The Winter conneXtion will focus on innovations in retail by simplifying the floor buying process, driving business in a challenging economy, breakthrough marketing solutions and leveraging on-line technology for independent retailers.

The learning continues beyond stage presentations, with in-depth education and networking sessions and an expansive trade show floor. Attendees will see the value of their membership by interacting with product and digital technologies, and hear real-world business cases that back up the company’s strategies.

“Retail 2.0 is the culmination of years of research, planning and development. Over this past summer, we shared details for Retail 2.0 and created an interactive 10,000 sq. ft. showroom right in the exhibit hall,” said Keith Spano. “At this conneXtion, we are rolling out the largest merchandising and marketing initiative in CCA’s history, putting nearly eight million SKUs in the field and a launching thousands of new websites for members across the retail group.”

The Winter 2023 agenda also provides attendees with invaluable opportunities to connect and network with fellow retailers and flooring industry leaders, while sharing best business practices, inspiration, and ideas.

“There is nothing more important than connecting with our members and helping them connect

with their customers. Driving more leads and converting them to a sale is at the top of our list.

We’ve built the most sophisticated in-house marketing team in the industry and equipped our members with cutting edge marketing technology to support and track lead conversion. No other group or agency has the best interests of our members in mind, and the ability to deliver unmatched flooring expertise across SEO, digital advertising, website excellence, and social media.”

The convention kicked off on Sunday, January 8 with an exclusive Women of CCA special event. On Monday, January 9 at 8 a.m. the convention continues with a day of one-on-one sessions, pre-convention meetings, and a welcome reception. Tuesday’s events include general sessions, networking meetings and the trade show. The final day features education sessions, general session, trade show, an “In Conversation With” special guest presentation followed by a riveting closing event.