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May 30th 2023

CCA member engagement enhancement

May 30, 2023

The CCA Global Retail Group leadership team is set to spend Summer 2023 on a massive road trip across the U.S. and Canada as the co-op shifts from a traditional summer convention to its new regional meeting format.

The regional meetings kicked off last month in Illinois and so far, members are responding positively to the reposition.

“As a co-op, we historically listen to the feedback we get from members and adjust course as needed based on their input. One thing we kept hearing was a desire for more regionalized, smaller meetings, so this shift is designed to provide those while still having everyone together at our winter convention.,” said John Gilbert, President of Carpet One Floor & Home. “Everything we do is to ensure that they have what they need to succeed in today’s flooring market, and these more intimate regional meetings are already proving to be extremely beneficial for members.”

Select members in each region act as coordinators and assist in planning the meeting’s focus to ensure that their unique member interests and regional opportunities are covered.

Regional meetings are set for this week in Elon, NC and Toronto; with others scheduled for:

June 2023

  • Denver, CO
  • Colorado Springs, CO
  • Portsmouth, NH

July 2023

  • Sandusky, OH
  • Chicago, IL
  • Atlanta, GA
  • Greensburg, PA

August 2023

  • Spokane, WA
  • Baltimore, MD
  • Napa/Sonoma, CA

September 2023

  • Toronto, ON
  • Calgary, AB
  • Halifax, NS
  • Cowichan Bay, BC

“This summer we are focused on being hands-on and in the field with our members. We’re in our member’s stores for their new Retail 2.0 merchandising setups and we’re doubling down on that intimacy with our regional summer meetings,” said Keith Spano, President of Flooring America, Flooring Canada, International Design Guild, and The Floor Trader. ” These small venue meetings allow us a personal experience with each member in a more relaxed and casual setting. We’re greatly appreciative of our RNG and Neighborhood Network coordinators who have done a terrific job helping us manage these summer meetings.  We’re excited to roll up our sleeves, exchange ideas and implement the tactics necessary to keep our members ahead of a changing economy and evolving consumer demands.”